Meet the Coaches

OUR FACILITY

COACHES

James Grogan

James Grogan

Head Coach

James Grogan qualified as a personal trainer and sports massage therapist in 2002 and after 9 years deskbound working in recruitment decided to change careers. He qualified as a Crossfit Level 1 trainer 2.5 years ago and then moved into his passion which is health and fitness, in particular Crossfit, working for Crossfit Avon, the first Crossfit Gym in Bristol.

Laid-back, relaxed and easy to get on with, one of James’s strongest attributes is his ability to communicate with everyone. He does, however, have high expectations and expects clients to put in 100% effort and in return he guarantees them his complete commitment and focus. James has had 8 years playing National League Hockey for Team Bath and competed in various National CrossFit competitions, including Divided We Fall and Strength in Depth. He has also coached athletes competing at one of the Uk/Europes biggest Crossfit Comps-The Athlete Games- Battle of London.

The best part of his role as a coach is when James sees the shock on people’s faces when they achieve something which they didn’t expect, from someone’s first pull up to someone being able to do a handstand, he gets great pleasure from seeing how happy people get when they achieve something they didn’t thing possible. For James the most important thing is creating a community where people feel comfortable and empowered to push themselves. “I want to create an environment where people feel safe to challenge themselves and try new things. Movement is key; I want people to focus on understanding movement patterns, why they are doing certain exercises and become accountable for their fitness.”

James is also constantly pushing himself to understand and learn more and improve what he can offer to his clients and is always looking for the next personal challenge. Alongside his CrossFit Level 1 Trainer, he is also a CrossFit Mobility trainer. Weightlifting is a passion for James and he is a level one BWLA assistant club coach. Currently he studying towards the OPEX CCP Level 1 Coach qualification and thus becoming one of only 1000 of these Coaches worldwide, proof of his energy, passion and commitment to Fitness.

Maddie Fry

Maddie Fry

Senior Coach